๐ฅ CheatMeats BBQ for the Mind โ Sponsorship Proposal
Our New CheatMeats Mission
Founded by brothers-in-law Leon and Cory, CheatMeats started in 2017 on an old Weber Kettle, fuelled by their love for BBQ and bringing people together.
What began as a backyard hobby has now grown into a leading BBQ brand with over 2 million engaged followers, connecting food, community, and mental health awareness.
BBQ for the Mind is a unique initiative designed to engage **workers in high-risk industries**, such as:
- ๐๏ธ Mining & FIFO workers โ Addressing isolation, long shifts, and mental fatigue.
- ๐ Agriculture & Farming โ Tackling rural mental health challenges.
- ๐ฎ Police & First Responders โ Supporting those dealing with trauma & high-stress roles.
- ๐๏ธ Defense Force Personnel โ Helping veterans & active members through connection.
Why Partner With CheatMeats?
- ๐ Reach 2M+ engaged followers across Instagram, TikTok, Facebook and YouTube.
- ๐ฅ Direct engagement with thousands of employees in industries that need mental health support.
- ๐ Be part of a life-changing mental health movement through BBQ masterclasses.
- ๐ข Co-branded workshops & premium marketing exposure across social media and industry networks.
- ๐ฅ Leverage CheatMeats’ trusted brand for greater impact.
๐ฏ Sponsorship Tiers & Benefits
๐ฅ Platinum Sponsor:
- ๐ Naming rights: Your brand as the official partner of BBQ for the Mind.
- ๐ฅ Co-branded workshops & content series with CheatMeats.
- ๐๏ธ VIP event access & networking opportunities.
- ๐ฒ 10+ social media promotions across CheatMeatsโ platforms.
- ๐ฅ Direct engagement with 5,000+ frontline workers annually.
๐ฅ Gold Sponsor:
- ๐ค Co-branded workshops in FIFO mining sites, agricultural hubs, and emergency response centers.
- ๐ข 5 premium sponsored social media features with CheatMeats.
- ๐๏ธ Exclusive workshop access for your companyโs employees.
- ๐จ Logo placement on event banners, aprons, and promotional materials.
๐ฅ Silver Sponsor:
- ๐ฅ Branding on key event materials, including banners, digital collateral, and aprons.
- ๐ข Logo placement & mentions in two major social media promotions.
- ๐ One private masterclass for your employees, hosted by Leon & Cory.
๐ผ Corporate Partner:
- ๐ Sponsor individual BBQ for the Mind workshops.
- ๐จ Co-branded event materials featuring your company.
- ๐ฅ Product placement opportunities during sessions.
๐ CheatMeats Audience & Industry Focus
- ๐ฒ Instagram: 569K+ engaged followers.
- ๐ฅ TikTok: 1.4M+ highly engaged BBQ and lifestyle audience.
- ๐บ YouTube: Growing BBQ and mental health content hub.
- ๐๏ธ Industry Connections: Strong presence in mining, agriculture, and corporate sectors.
- ๐ Trusted voice in BBQ culture, workplace engagement, and mental health advocacy.
๐ฃ Real-World Impact & Testimonials
- โ Mining Site Employees: โThis was the first time Iโve ever spoken about mental health at work.โ
- โ Agricultural Workers: โCheatMeats BBQ for the Mind is exactly what rural communities need.โ
- โ Police Officer: โWe never get these kinds of mental health conversations in such a relaxed way.โ
- โ Sponsors: โOur company saw brand awareness soar after being part of this initiative.โ
๐ Next Steps & Contact Information
We invite you to be part of this incredible movement and help us make a real impact on workplace mental health.
- ๐ฉ Email: cory@cheatmeats.com.au
- ๐ Phone: 0439 364 980
- ๐ Website: www.cheatmeats.com.au